1/25/2020 0 Comments Recommendation Report Assignment Example | Topics and Well Written Essays - 750 wordsRecommendation Report - Assignment Example By becoming energy efficient the company becomes cost efficient which provides not only the economic benefit but also a marketing benefit. One way YEG can tap into the eco-consumer market is by providing LED light bulbs that reduce utility bills by up to 80% and have the lifespan of as long as 20 years. In this report, a cost benefit analysis of LED bulbs and its non-LED counterparts will be done and the pros and cons of each product will be analyzed. Green Marketing Analysis Green marketing is essentially the, “consumption an disposal of products and services happen in a manner that is less detrimental to the environment†(Choudhary & Gokarn, 2013). With the rise in the awareness about nonbiodegradeable waste, impact of toxic pollutants and global warming, marketers are consumers are now shifting towards green marketing and becoming more environmentally conscious. We believe YEG can achieve success in green marketing if three key principles given below are followed (Choudhary & Gokarn, 2013): Consumer Value Positioning Calibration of Consumer Knowledge Credibility of Product Claim Customers are looking for these three principles when they consider the green products. Consumer value positioning entails providing a product that is just as good if not better, than its alternatives. The value that the customer is looking for should be present in the eco-friendly product. Calibration of consumer knowledge means that you educate the consumers about the specific environmentally friendly attributes of the product. This involves using the ‘green’ aspect of the product as a marketing tool. Marketing the product as a ‘green solution’ for their needs is essential as studies show that if all other things are constant, consumers will prefer the green alternative (Ginsberg & Bloom, 2004). Credibility of product claim means that the business should market the products’ benefits in a specific and meaningful manner. Studies show that consumers don’t like ‘green marketing’ if it is done as a, “token gesture flashed as eye candy on market literature†(Univsersity of Vermont, 2012). Hence credibility of the claims being made is important while implementing this strategy. Keeping in mind these three principles that the customers require, if YEG will provide a product that delivers on all three factors with its value and is a ‘green solution’ then YEG can tap into this market. Annotated Bibliography Mishra, P., & Sharma, P. (2012). Green Marketing: Challenges and Opportunities for Business. Journal of Marketing and Communication, 8(1), 35-41 This paper analyzes the need for green marketing in a business, the goals of green marketing and the challenges associated with it. It also examines the benefits it can give to the business if implemented properly and the role this strategy will play in the future. The core theme of this paper was how to pursue green marketing along with its environmental and social dimensions. It suggests that environmental impact assessment must be done in a systemized and effective manner. The three goals that companies must achieve to become ecofriendly include: Cleaning up their products by eliminating hazardous substances, take back and recycle products and reduce climate impact. The marketers should educate the consumers about the benefits of green products and form a policy that addresses their need for a quality product that does not
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The society is a very important aspect on the life of any human. The very definition of the term society which is entwined on the aspect of relationships of a group of people, who depend on each other in either way make it to be of utmost importance. When viewed in broader terms, the society depicts people in a certain region and most certainly has common bonds such as culture, language or any other factors that brings them together. It is therefore common knowledge to note that although the society has the gist of prospering, other societies have fallen and the question that arises is whether a society chooses to fail or survive. Various arguments have been put across with some of the hardliners taking passionate stands on what they believe in with regard to the prosperity or failure of a society (Diamond, 2005). One of the authors who has been vocal in examining the survival of societies Jareed Diamond, probes why some of the societies in the past were able to survive and why some feel out rightly. The author bases his research mainly on concentrating on the past right to the modern world. In his award winning book titled Collapse: How Societies Choose to Fail or Survive, the author in the prologue states that the book “employs the comparative method to understand societal collapses to which environmental problems contributeâ€. The author in writing this book tends to offer a historical context of societies that have on the “collapse or survival†of the society. The author thus seems to argue that “input†variables have significant effect on the “output†(Diamond, 2005). The author highlights some of the factors that have in the past been culprits in collapse of societies. Some of them are overfishing, overpopulation, deforestation and others. He also goes further to include factors that may in the future aid in the survival or collapse of societies. The author uses the Anasazi collapse to put forward his arguments on why societies fail at sometimes. The Anasazi who are a Native American society are used by the author to clearly illustrate the link between population growth and environmental damage directly to the collapse of the Anasazi. The author as he tries to highlight is that the warfare that took place was not a significant contributor to the failure of this society (Diamond, 2005). Another incisive and highly critical book of how society thrives is the book Questioning Collapse: Human Resilience, Ecological Vulnerability and the Aftermath of Empire. The book which has an impressive number of 15 scholarly scientists, provide an incisive look at this issue with each of the personalities contributing significantly. The authors of this book borrow appraise Diamonds work and use his “provoking inquiries†to give their valuable insights into this issue (Norman and McAnamy, 2010). Another highly critical and analytical book Marketing Conquest and the Vanishing Indian: an Indigenous Response to Jared Diamond’s Archaeology of the American Southwest, the book tries to respond to Diamond’s work. The essay seems to suggest that Diamond’s are some of the most important aspects with regards to conquest. In Diamonds books, he seems to suggest that “colonialization and conquest†were what he refers to as ‘accident’ and that modern collapses of various societies can be avoided by studying the root causes of these earlier conflicts. This essay is a direct response to Diamonds assumptions and it mainly questions the authenticity of his assumptions and comes to the conclusion that diamonds are actually an important aspect of conquest. References: Diamond, J (2005). “Prologue. †Collapse: How Societies Choose to Fail or Survive. New York: Penguin —. “The Ancient Ones: The Anasazi and Their Neighbors. †Chapter 4 of Collapse: How Societies Choose to Fail or Succeed. New York: Penguin, 2005. McAnamy, P. A. and Norman Y (2010). Questioning Collapse: Human Resilience, Ecological Vulnerability and the Aftermath of Empire. New York: Cambridge UP, 1-20 Wilcox, M. “Marketing Conquest and the Vanishing Indian: An Indigenous Response to Jared Diamond’s Archaeology of the American Southwest. †Eds.
CSR - Essay Example 2. Company 1: The first company selected for review is Apple Inc., which has been the leading cellular firm since its beginning. 2.1 Apple’s Corporate Social Responsibility The main features of Apple’s corporate social responsibility as stated in the website of the company include a safer supply chain, respect and dignity for employees, and eco-friendly manufacturing processes. All of these features suggest that Apple Inc. takes good care of its adherence to the principles of corporate social responsibility. It is also stated on the website that the company considered and followed the guidelines of Global Reporting Initiative to prepare the information about CSR. Let us now discuss the main aspects of Apple’s Corporate Social Responsibility. 2.1.1 Environment Protection Apple Inc. makes special efforts for greenhouse gas emissions. In 2012, it is estimated that the company’s input in the greenhouse gas emissions was nearly 30.9 million metric tons (Apple Inc. 2013). Apple Inc. has adopted a well-planned approach to ensure environmental friendliness. The company finds ways to reduce the carbon footprint though everything ranging from all types of products to all facilities. Apple Inc. large input in the greenhouse gas emissions represent the way the company manufactures its products and carry out all business processes. The main source of Apple’s greenhouse gas emissions is its products, which include every activity involved in product development from manufacturing to recycling. The other but comparatively very minor source of emissions is its facilities and data centers. The company pays special attention towards bringing reduction in the use of energy to manufacture the products because to be energy efficient is essential for large-scale greenhouse gas emissions. 2.1.1.1 Renewable Energy If we talk about the efforts of Apple inc. towards environmental sustainability, we come to that the company makes use of renewable energy sources to reduce the burden on current sources of energy. The use of renewable energies also reduces the carbon footprint by reducing the impact of data centers and corporate facilities (Apple Inc. 2013). 2.1.1.2 Recycling The company also stresses on the importance of recycling and takes considerable steps to recycle the used products to make them usable once again. The company collects all e-waste through voluntary and regulatory programs and processes it for reuse. 2.1.1.3 Energy Efficiency The company measures the amount of greenhouse has emission released by the products, as well as during production of products through the life cycle approach. The company believes that this is the step that no other company takes to measure the level of energy efficiency (Apple Inc. 2013). 2.1.2 Supplier Responsibility Apple Inc. also takes care of employee rights and provides them with safe workplace so that they can fulfill their responsibilities properly. Not only this, the company also provides educational opportunities to employees in order to for them to improve their knowledge and work potential. Through inspections and improvement plans, the company makes sure that the suppliers adhere to the company’s code of conduct. 2.1.3 Labor and Human Rights Apple Inc. also holds suppliers responsible for upholding the employees’
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